Media Center

Brand Identity

Lourdes is the brand identity that links together all aspects of our services in marketing, advertising and other high visibility communication to key audiences within and beyond the Tri-Cities area. Both the name Lourdes and its graphic identity system have been established to convey a strong and distinctive statement about our entire organization. By consistently implementing the branding and marketing strategies upon which the identity program is based, the Lourdes identity will continue to symbolize the vision, quality, personality and scope of our facilities, programs, services and most importantly – our people – in a dynamic and memorable manner.

Logo/Identity

Our logo represents many things. Its three modern free-flowing lines suggest the tri-fold unity and strength of the Tri-Cities and the waters of the nearby waters of the Columbia, Snake and Yakima Rivers.

The lines also suggest an outstretched hand and a flickering flame – symbols of hope, light and faith, and our commitment to care for each person's physical, spiritual, and emotional needs.

The cross reminds us that our mission is an extension of the healing ministry of Jesus and that we, at Lourdes, respond to the healthcare needs of the community in a Christian spirit.

Correct usage of the Lourdes logos is integral to developing and maintaining a consistent brand image and message about our hospital. Whenever you are authorized to use the Lourdes corporate logo, you must comply with the terms outlined in the Graphics Standard Guide.

Use the links below to download the corporate logos in two file formats: EPS and JPG

Terms of Use

Please send requests for permission to use the Lourdes logo(s) to the attention of the Lourdes Marketing Department prior to use. Please be sure to briefly describe the intended use of the image. Most responses will be generated within one business day.

Lourdes Marketing Department
520 N. 4th Ave.
Pasco, WA 99301
Phone (509) 542-3055
Fax (509) 546-2383
Email mjohnston@lourdesonline.org

Graphic Standards

Through strict adherence to the recommendations and guidelines in this Graphic Standards Guide, the Lourdes identity system will become inseparable with the strength, quality, and commitment to excellence on which our heritage is built, and our future is based. You may download the Lourdes Graphic Standards Guide below, which outlines the design and identity guidelines for all Lourdes marketing and advertising.

Graphic Standards Guide Outlines proper usage for logos, typefaces, photography and other design elements. DOWNLOAD